Privacy Policy

Privacy Policy

At BHW Center, LLC / Athena Health & Wellness, LLC, doing business as Chronos Body, Health & Wellness ("Chronos," "we," "our," or "us"), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, online services, fitness center, patient communications, and other interactions with Chronos.

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Chronos Body, Health & Wellness
3200 N. Arnoult Road
Metairie, LA 70002
Phone: (504) 267-4549

Scope of This Privacy Policy

This Privacy Policy applies to our online activities and is valid for visitors to our website, online scheduling tools, patient portal, mobile applications (if applicable), and individuals who interact with us electronically.

This policy explains the information we collect through our website and online services. Certain health information collected while providing medical services may also be protected under the Health Insurance Portability and Accountability Act ("HIPAA"), as described below.

This Privacy Policy does not apply to information collected solely through offline interactions unless otherwise stated.

Consent

By accessing or using our website, submitting information through our online forms, scheduling appointments, joining our fitness center, or otherwise interacting with our online services, you consent to this Privacy Policy and agree to its terms.

Information we collect

The information we collect depends on how you interact with Chronos.

Information You Provide

When you contact us, request information, schedule an appointment, complete a form, register for an event, subscribe to communications, join our fitness center, or otherwise interact with us, we may collect information such as:

• Name
• Address
• Email address
• Phone number
• Date of birth
• Emergency contact information (when applicable)
• Payment or billing information
• Information you include in messages or contact forms
• Medical or wellness information you voluntarily provide before consultations or appointments
• The reasons for requesting this information will generally be made clear at the time it is collected.

Health Information

If you become a patient, we may collect health-related information necessary to provide medical, wellness, and aesthetic services. This may include:

• Medical history
• Current medications
• Allergies
• Treatment history
• Consultation notes
• Photographs used to document treatment progress (with appropriate consent)

Certain health information constitutes Protected Health Information (PHI) and is protected under HIPAA where applicable.

Fitness Membership Information

If you join our fitness center, we may collect information related to your membership, including:

• Membership status
• Check-in history
• Class registrations
• Personal training appointments
• Membership billing information

Website Usage Information

Like most websites, we automatically collect certain technical information, including:

• IP address
• Browser type
• Device type
• Internet Service Provider (ISP)
• Date and time of visits
• Referring and exit pages
• Pages viewed
• Clickstream data
• Website performance information

This information is generally not linked to information that directly identifies you and is used to help us improve our website and services.

How we use your information

We use the information we collect to:

• Provide, operate, and maintain our website
• Schedule and manage appointments
• Deliver medical, wellness, aesthetic, and fitness services
• Process payments
• Respond to inquiries and customer service requests
• Improve, personalize, and expand our services
• Analyze website usage and trends
• Develop new products, services, and features
• Communicate regarding appointments, memberships, billing, and account updates
• Send newsletters, educational content, promotions, and marketing communications (where permitted)
• Protect against fraud, unauthorized access, or misuse
• Comply with legal and regulatory obligations

Communications

If you provide your contact information, we may contact you by phone, email, SMS/text message, patient portal, or other electronic communication methods regarding:

• Appointment reminders
• Treatment follow-ups
• Membership updates
• Billing notifications
• Customer service
• Educational information
• Special events
• Promotional offers and marketing communications

You may opt out of promotional emails by clicking the unsubscribe link included in those emails.

You may opt out of SMS marketing messages by replying STOP or UNSUB. Please note that administrative communications, appointment reminders, billing notifications, and other service-related messages may still be sent when necessary.

Facial Recognition Access for Fitness Members

To provide secure and convenient 24-hour access to our fitness center, members must enroll in our facial recognition access system.

As part of enrollment, we capture a facial image that is converted into a biometric template used solely to verify your identity when entering the facility.

Biometric information is used only to:

• Verify authorized member access
• Enhance facility security
• Help prevent unauthorized entry

Chronos does not sell, lease, rent, trade, or use biometric information for advertising, marketing, or profiling purposes.

Access to biometric information is limited to authorized personnel and trusted service providers responsible for maintaining the access control system.

Biometric information is retained only as long as reasonably necessary to provide facility access or as otherwise required by applicable law. Once membership ends or access privileges are terminated, biometric information will be deleted in accordance with our retention policies and applicable legal requirements.

Cookies, Analytics & Advertising

Chronos uses cookies, log files, pixels, web beacons, and similar technologies to improve your browsing experience and better understand how visitors use our website.

These technologies may collect information such as:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Referring websites
• Advertising interactions

We may use trusted third-party providers, including Google, Meta (Facebook and Instagram), and other analytics or advertising platforms, to:

• Measure website traffic
• Analyze visitor behavior
• Improve website functionality
• Evaluate advertising effectiveness
• Deliver relevant advertisements

You may disable cookies through your browser settings; however, certain features of our website may not function properly.

Log Files

Chronos follows a standard procedure of using log files. These files automatically log visitors when they visit our website. Information collected may include IP addresses, browser type, ISP, date and time stamps, referring/exit pages, and click activity.

This information is used to analyze trends, administer the website, improve user experience, and gather aggregate demographic information.

Third-Party Services

We may share information with trusted third-party providers who assist us in operating our business and delivering services. These providers may include:

• Electronic medical record providers
• Appointment scheduling platforms
• Payment processors
• Email and SMS communication providers
• Website hosting providers
• Analytics and advertising partners
• Fitness access control providers
• Insurance companies (when applicable)

These service providers are permitted to use your information only as necessary to perform services on our behalf and are expected to maintain appropriate safeguards.

Our Privacy Policy does not apply to third-party websites or services that we do not own or control. We encourage you to review the privacy policies of those organizations.

HIPAA & Protected Health Information

Chronos complies with applicable provisions of the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

We may collect and maintain Protected Health Information ("PHI") that you provide or that is created during the course of your care. PHI may include your:

• Name
• Address
• Contact information
• Medical history
• Health conditions
• Treatment records
• Insurance information
• Other information related to your healthcare

We may use or disclose your PHI as permitted or required by law for:

Treatment

Providing, coordinating, or managing your healthcare and related services.

Payment

Billing and collecting payment for healthcare services provided.

Healthcare Operations

Quality improvement, employee training, accreditation, business management, compliance activities, and other healthcare operations permitted under HIPAA.

You have the right to:

• Access your PHI
• Request corrections to inaccurate information
• Request restrictions on certain uses or disclosures
• Request confidential communications
• Receive an accounting of certain disclosures of your PHI

We maintain administrative, technical, and physical safeguards designed to protect the privacy and security of your Protected Health Information.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Although no method of electronic transmission or storage can be guaranteed to be completely secure, we continually work to protect the information entrusted to us.

Data Retention

We retain personal information only for as long as necessary to:

• Provide requested services
• Maintain patient and membership records
• Comply with applicable laws and regulations
• Resolve disputes
• Enforce our agreements

Retention periods vary depending on the type of information and applicable legal requirements.

Your Privacy Rights

Depending on where you reside, you may have certain privacy rights under applicable law.

These rights may include:

• Requesting access to your personal information
• Requesting correction of inaccurate information
• Requesting deletion of certain personal information where legally permitted
• Requesting restrictions on certain processing activities
• Requesting a copy of your information in a portable format
• Opting out of certain marketing communications

If you submit a privacy request, we will respond within the timeframe required by applicable law.

CCPA Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and other applicable California privacy laws, including the right to know what personal information we collect, request deletion of eligible information, and request additional information regarding our privacy practices.

Chronos does not sell personal information as that term is defined under applicable California law.

GDPR Date Protection Rights

If you are visiting our website from outside the United States, you may have additional rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).

Where applicable, you may have the right to access, correct, erase, restrict, or object to certain processing of your personal information and request data portability.

Children's Privacy

Protecting children's privacy is important to us.

Our website is not directed toward children under the age of 13, and we do not knowingly collect personally identifiable information from children through our website without appropriate parental consent.

If you believe a child has provided personal information through our website, please contact us so we can promptly investigate and remove the information where appropriate.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, legal requirements, technology, or business practices.

When updates are made, we will revise the "Last Updated" date at the top of this page. Your continued use of our website following any changes constitutes acceptance of the revised Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, legal requirements, technology, or business practices.

When updates are made, we will revise the "Last Updated" date at the top of this page. Your continued use of our website following any changes constitutes acceptance of the revised Privacy Policy.

This Privacy Policy describes how BHW Center, LLC / Athena Health & Wellness, LLC collects, uses, and protects your protected health information (“PHI”) in compliance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and its implementing regulations.

Contact Us

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Chronos Body, Health & Wellness
3200 N. Arnoult Road
Metairie, LA 70002
Phone: (504) 267-4549